A Man Cave, Whiskey Bar, and Sports Channels? You bet!

Jessie Cheung, MD

Just recently, Dermatology News ran an article titled “Don’t Discount Your Face”.

The article referred to “Whiskey bars and Painless Parker”, and made comparisons to a purported “flamboyant dentist” (aka “Painless Parker”) of the 19th century, and comparing the character to marketing techniques of modern day medicine.

The article states that “Painless Parker” advertised his dental services on street corners back in the day, and made comparisons of ‘Painless Parker’ to current, marketing by those in the Medical and Aesthetic markets.

Dermatology News went on to mention – ” A glossy ad from a local magazine touting a new Dermatology Cosmetic and Laser Center” (featuring) “a luxury ‘Man Cave’, complete with whiskey bar”.

We were pleasantly surprised when we realized the article was (indirectly) referring to our own practice when they described our current ad about our ‘Man Cave’ in Hinsdale Magazine. In a humorous tone, the writer outlined how medical practices have evolved (specifically Dermatology Centers, and Medical Spas), as compared to the ‘good ole days’ when physicians relied only on word of mouth to grow their businesses.

Thanks to the Internet and social media, businesses have long since changed how they advertise their services. It’s why you’re reading this blog as we speak.

Our current Ad in Hinsdale Magazine (referred to by Dermatology News) is structured to appeal a broad audience, including men, and/or anyone who enjoys sports and related topics. Likewise, our ‘Man Cave’ treatment Room is adorned with *autographed* football and hockey jerseys (Go Blackhawks!) a football helmet, a Harley Davidson┬« replica phone, and other items that traditionally appeal to the male population. Respectfully, we’d like to point out that our ‘Man Cave’ could also appeal to any patient, regardless of their gender, orientation, or identification.

As for our “Whiskey Bar” (it’s actually a whiskey CART), we’re thrilled to report that we have received nothing but overwhelming, positive comments. We’ve found that our attention to detail (such as our ‘Man Cave’) is a welcome and refreshing approach to traditional, drab, waiting rooms.

We should take this time to point out that our whiskey cart is kept safely behind our reception desk. We offer patients (one) drink only during each visit, and we’re always careful of the amount we serve. We also offer freshly brewed coffee, tea, and filtered water.

Yes, ‘Man Caves’ may be the current trend in Aesthetics and other medical offices. However, we’ve found the extra added attention to detail is yet another way for men (or anyone) to feel more relaxed, while discussing procedures with the doctor, making their entire visit much more comfortable.

Thanks to our esteemed colleagues at Dermatology News for their enlightening article, and for realizing the value of creating a relaxing, comfortable environment, for the modern-day patient.

Be sure to drop by our office to visit our very popular Man Cave, and see what the fuss is all about!